Hi, I’m Anna — an independent product designer with a focus on product thinking based in London.
I work closely with early-stage startups to design and shape digital products from the ground up. This includes MVP design, product research, user experience, design systems, and product planning.
I stay involved as products evolve — adding new features, refining flows, and helping teams scale with clarity and consistency.
I work solo, and hands-on, with a focus on craft.
Projects
Simplifying EV Charging Discovery
Redesigning the map experience to make finding public EV chargers faster and more intuitive.
IOS, Android
Defining the MVP After Acquisition
Leading product research and strategy to align two teams and define a unified experience post-acquisition
KIOSK
Rearchitecting App Navigation for Scale
Improving usability through clearer information architecture and navigation structure.
IOS, Android
Improving the Dash Product Builder
Simplifying shop setup and onboarding in Dash’s builder to improve user experience and reduce friction.
Web
Now
After the last startup I worked with was successfully acquired, I’m now leading both product design and product direction for the post-acquisition integration with OVO.
I'm responsible for merging our public EV charging app with OVO’s home charging experience—creating a single, unified product where users can charge at home and on the go.
This role spans end-to-end UX, design systems, and strategic product decisions as we shape the next phase of the combined product.
Hi, I’m Anna — an independent product designer with a focus on product thinking based in London.
I work closely with early-stage startups to design and shape digital products from the ground up. This includes MVP design, product research, user experience, design systems, and product planning.
I stay involved as products evolve — adding new features, refining flows, and helping teams scale with clarity and consistency.
I work solo, and hands-on, with a focus on craft.
Projects
Simplifying EV Charging Discovery
Redesigning the map experience to make finding public EV chargers faster and more intuitive.
IOS, Android
Rearchitecting App Navigation for Scale
Improving usability through clearer information architecture and navigation structure.
IOS, Android
Improving the Dash Product Builder
Simplifying shop setup and onboarding in Dash’s builder to improve user experience and reduce friction.
Web
Defining the MVP After Acquisition
Leading product research and strategy to align two teams and define a unified experience post-acquisition
IOS, Android
Now
After the last startup I worked with was successfully acquired, I’m now leading both product design and product direction for the post-acquisition integration with OVO.
I'm responsible for merging our public EV charging app with OVO’s home charging experience—creating a single, unified product where users can charge at home and on the go.
This role spans end-to-end UX, design systems, and strategic product decisions as we shape the next phase of the combined product.
Hi, I’m Anna — an independent product designer with a focus on product thinking based in London.
I work closely with early-stage startups to design and shape digital products from the ground up. This includes MVP design, product research, user experience, design systems, and product planning.
I stay involved as products evolve — adding new features, refining flows, and helping teams scale with clarity and consistency.
I work solo, and hands-on, with a focus on craft.
Projects
Simplifying EV Charging Discovery
Redesigning the map experience to make finding public EV chargers faster and more intuitive.
IOS, Android
Rearchitecting App Navigation for Scale
Improving usability through clearer information architecture and navigation structure.
IOS, Android
Improving the Dash Product Builder
Simplifying shop setup and onboarding in Dash’s builder to improve user experience and reduce friction.
Web
Defining the MVP After Acquisition
Leading product research and strategy to align two teams and define a unified experience post-acquisition
IOS, Android
Now
After the last startup I worked with was successfully acquired, I’m now leading both product design and product direction for the post-acquisition integration with OVO.
I'm responsible for merging our public EV charging app with OVO’s home charging experience—creating a single, unified product where users can charge at home and on the go.
This role spans end-to-end UX, design systems, and strategic product decisions as we shape the next phase of the combined product.